Online games and mobile payments: what's the connection?
Publicado em 05 de Fevereiro de 2010 - mobile payment, zong, boku, en, online games
[Ese artigo está também disponivel em Português]
The amount of cellphones and greater familiarity of users with text messaging make SMS one of the most adopted technologies. Its ease of use convinces many people to try out certain services by SMS such as paying for parking services. But consumers don’t trust every business to bill them on their cellphone.
Recent relief efforts for Haiti have shown that people do in fact give for charity with their cell phones.
So is the problem just trust?
With the increasing popularity of games on social networking sites like Facebook and MySpace, a whole new industry has emerged. In these games, it is possible to buy virtual goods that help you advance in the game. These goods, of course need to be paid. Companies such as Boku, Zong or Mpayy deliver these services to make easy online payments charged to your credit card.
As more people get comfortable with using these online payment systems, adoption of mobile payment solutions will no doubt further increase.

